Market Research Analyst I
đź“Ť Location: Overland Park, KS
🏢 Company: DataMap
đź”— Client Work: www.datamap.ai/client-experience
Why Join DataMap?
At DataMap, we are rapidly expanding our marketing capabilities and seeking a sharp, detail-oriented Market Research Analyst I to help us understand our industry, customers, and competitors. You’ll work directly with leadership, conducting research that informs strategic decisions, sales initiatives, and branding efforts.
This is a high-impact, entry-level role perfect for recent graduates or professionals with a background in journalism, communications, marketing, or business analytics who are eager to dive into data-driven research. If you love uncovering trends, analyzing competitive landscapes, and supporting marketing strategy, this is your chance to make an impact in a fast-growing company!
Role Overview
As a Market Research Analyst I, you will help DataMap refine its positioning by gathering insights into the industry, our competitors, and target customers. You will work cross-functionally with leadership, sales, and business development to analyze trends, interpret data, and deliver actionable recommendations that shape marketing campaigns, content strategy, and product positioning.
Key Responsibilities
Industry & Market Analysis
- Research industry trends, emerging technologies, and competitive positioning.
- Analyze customer pain points and business needs to refine marketing messages.
- Create concise research reports to support leadership and sales teams.
Competitor & Product Research
- Conduct competitor research, identifying strengths, weaknesses, and market opportunities.
- Analyze pricing models, go-to-market strategies, and differentiation tactics.
- Assist in tracking competitor marketing campaigns and customer engagement.
Customer Insights & Data Interpretation
- Gather data on potential customers and help define our ideal client profiles.
- Support customer surveys, interviews, and feedback collection for strategy refinement.
- Compile insights into presentations and reports to guide decision-making.
Marketing Strategy Support
- Work with leadership to ensure market research translates into actionable strategies.
- Support content development, social media messaging, and lead generation efforts.
- Identify potential partnership and branding opportunities based on research findings.
Qualifications
- Bachelor’s degree preferred (Marketing, Journalism, Communications, Business, Data Analytics, or related field).
- Strong analytical and research skills with the ability to synthesize complex data.
- Excellent writing and storytelling abilities—ideal for journalism or research-focused grads.
- Interest in market intelligence, business strategy, and data-driven decision-making.
- Proficiency in tools like Google Sheets, Excel, Tableau, or basic SQL is a plus.
- Adaptable, detail-oriented, and eager to take ownership of projects.
Benefits & Perks
- Competitive salary & performance-based bonuses.
- Unlimited vacation & flexible work environment.
- Free catered lunch.
- 401(k) with employer match.
- Health insurance with generous employer contribution.
- Hands-on mentorship & career development opportunities.
Why Apply?
âś” Work directly with a C-level executive and gain exposure to high-level business strategy.
âś” Define your role and make an impact in a fast-growing company.
✔ Develop elite research, strategy, and analytical skills while shaping DataMap’s marketing capabilities.
âś” Be part of an innovation-driven company that values strategic thinking and efficiency.
Apply today! Even if you don’t meet every requirement, we encourage motivated candidates eager to learn, innovate, and grow!